privacy policy
Effective Date: 15/09/2025
Last Updated: 15/09/2025
Eprintz Limited (trading as “Merryfield County Wear”) (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, purchase our products, or interact with us. Eprintz Limited is registered in England and Wales under company number [11288501], with its registered office at [Suite 5, The Willows, Ransom Wood Business Park, Southwell Road West, Rainworth, Mansfield, Nottinghamshire, United Kingdom, NG21 0HJ].
Information We Collect,
We may collect: Personal Data You Provide: name, email, phone, billing/shipping address, payment details. Automatically Collected Data: IP address, browser type, device, website usage via cookies. Optional Data: account details, preferences, marketing opt-ins. ---
2. How We Use Your Information,
We process your personal data for the following purposes: To fulfil orders and deliver products. To manage your account and provide customer support. To send service communications (order confirmations, delivery updates). To send marketing communications (only with your consent). To detect fraud, comply with legal obligations, and improve our website. Legal Bases for Processing: Contractual necessity (to process your orders). Legitimate interests (to improve our services and prevent fraud). Legal obligation (to keep financial/transaction records). Consent (for marketing and non-essential cookies). ---
3. Sharing Your Information,
We may share your data with: Service providers (payment processors, couriers, IT support). Regulators or authorities if required by law. Successors in the event of a business transfer. We do not sell your personal data. ---
4. International Transfers,
If we transfer your data outside the UK, we ensure appropriate safeguards are in place (e.g., adequacy decisions, standard contractual clauses). ---
5. Cookies,
We use cookies to operate our site, analyse performance, and personalise your experience. Strictly Necessary Cookies – required for checkout and account login. Performance Cookies – help us improve the site. Marketing Cookies – used for personalised ads (only with consent). You can manage cookies via your browser or our cookie consent banner. ---
6. Data Retention,
We keep your personal data only as long as necessary: For orders: typically 6 years for legal/tax purposes. For marketing: until you withdraw consent. ---
7. Your Rights,
Under UK GDPR, you have the right to: Access your personal data. Rectify inaccurate or incomplete data. Erase your data (subject to legal requirements). Restrict or object to processing. Data portability. Withdraw consent at any time (for marketing/cookies). Lodge a complaint with the Information Commissioner’s Office (ICO). Contact us at [eprintzuk@gmail.com] to exercise your rights. ---
8. Children’s Data,
We do not knowingly collect data from children under 13. ---
9. Changes to This Privacy Policy,
We may update this policy. Changes will be posted here with an updated "Effective Date." ---
10. Contact Us,
Eprintz Limited (trading as Merryfield Country Wear) Company Number [11288501] Email: eprintzuk@gmail.com Phone: 07808285191 Address: Suite 5, The Willows, Ransom Wood Business Park, Southwell Road West, Rainworth, Mansfield, Nottinghamshire, United Kingdom, NG21 0HJ. If you have concerns, you may also contact the ICO: https://ico.org.uk/.